Bayport FiMSA S.A.S. was founded in November 2007 and is the first Bayport operation in Latin America. Bayport Colombia has adopted a model similar to that of its operations in Africa, in partnership with the local shareholder FiMSA, a loan guarantee company. Bayport offers personal loans similar to the traditional offer. The company is expanding rapidly and is committed to offering simple and affordable loans to marginalized segments, with a specific focus on rural areas, where access to quick and easy credit is very low.